Testimonials & Press
Testimonials
"The new online platform empowers guests to seamlessly request shade services through iPalapa, whether on or off-premises."
~ Aruba.com
“Overall, iPoolside has been great. One advantage is you can manually slide guests from chair to chair if they change their mind. We also love the confirmation emails and flexibility pricing.”
~ Sumner Myers
JW Marriott Desert Ridge - Director of Restaurants
"Aruba Hyatt's New App Helps Guests Stay Cool on the Beach"
~ HotelBusiness.com
"iPalapa for our resort has revolutionized our most important touchpoint for our customers."
~ Julian Tucker,
Hotel Director of Resort Operations
"Next Evolution Beach Services"
~ GlobalTravelerUSA.com
“iPoolside has changed the way we manage our cabana inventory from both an operational and revenue standpoint. We have seen more than 50% of our cabana bookings happening in the pre-arrival process. Between being able to choose the exact cabana they want in advance and choosing what items/food they would like in the cabana really enhances the guest experience. The analytics provided with the iPoolside tool also helps to anticipate guest needs as well.”
~ Rance Jones
Hyatt Regency Baha Mar - Director of Revenue
“Fantastic getaway!
Recently visited the Marriott Stellaris, this was our 3rd trip to Aruba but our first stay at this property. I was so impressed. The new online palapa system is such an upgrade and so easy to navigate. We got a free palapa 3 days in a row by using the online system. We will be back!”
~ Trip Advisor Review
April 14, 2019
Press
iPalpala expands features, geographic coverage, and management team
PRESS RELEASE
For Immediate Release
July 24, 2018
New York, N.Y.--(BUSINESS WIRE)--iPalapa Corp., the industry's leading centralized inventory management software for hotels and resorts, announced the expansion of their software suite, client list, and management team.
iPalapa Corporation, a hospitality software company founded in 2013, provides innovative technology to increase sales, manage operations, and enhance guest experience. iPalapa’s software suite provides resort staff and guests with a real-time, graphic interface to view, reserve and manage rentable structures, experiences, and activities. Expanded software modules now include iPoolside, iDockside, iDayPass, plus Food & Beverage.
iPalapa is also pleased to announce the appointment of Rich Baumer as CEO. Rich is a digital media pioneer and serial entrepreneur with a thirty-year track record of leading media, marketing, and emerging technology companies, including Venture Direct, Worldwide, and Baumer Ventures, Inc. Rich will work with the iPalapa management, product, sales, and support teams, to further expand iPalapa’s application suite and its adoption by Fortune 500 hotel brands.
“Inventory Management is an essential ingredient to every hotels’ bottom line as well as to enhancing guest experience,” said iPalapa founder Shawn Tarter. “We are excited to have another talented, experienced executive join our team to address this growing opportunity. Rich is an accomplished business innovator, business developer, and senior-level sales and marketing executive, whose vision will help us develop a goal driven, dynamic team, focused on exceeding expectations”.
iPalapa’s centralized inventory management application has proven to provide increased revenue, improved guest experience, operation control and efficiency, robust data collection and analytics, improved cash flow, plus yield pricing. With integration into hotel & financial systems, hotels can now offer all guest services, activities, and products, from the time of room booking through the guest stay. iPalapa’s Hosted Reservation Solution platform is globally approved and supporting major hotel brands, such as Marriott, Hilton, and Hyatt. Current iPalapa resort installations can be found in Hawaii, Arizona, Florida, Texas, and throughout CALA.
Oliver Reschreiter, Director of Operations for JW Marriott Desert Ridge Resort & Spa, has used this software extensively at their property and states “The iPalapa reservation system has been an excellent addition to the pool operation at the JW Marriott Phoenix. The consistency that the site provides allows us to ensure that our guests have an exceptional time and that our associates are always on the same page.”
About iPalapa Corporation
iPalapa Corporation, founded in 2013, is a hospitality software company specializing in capturing additional streams of revenue through increased guest services. iPalapa’s flagship products, iPoolside and iDayPass, enable hotels to capture additional revenue during the booking process for guests and non-guests by creating marketing/promotional packages and strategically delivering services to guests throughout their stay. Online demonstrations of these powerful software tools can be scheduled by contacting iPalapa Corp. at www.iPalapa.com
Contacts:
Shawn Tarter
516-524-6378
Shawn.Tarter@ipalapa.com
Rich Baumer
917-733-3900
Rich.Baumer@ipalapa.com

Business Wire
E20X at HITEC - Toronto Selects iPalapa To Pitch Their Flagship Solution, iPoolside
June 19, 2017

iPalapa’s iPoolside is a mobile, interactive service platform that enables resorts and guests to reserve and manage cabanas, umbrellas, pool chairs, and more, cutting out the often stressful wait times spoiling vacations
Toronto, Canada – HFTP’s HITEC, the world’s largest hospitality technology conference, has selected iPalapa to participate in this year’s Entrepreneur 20X competition. This will be HITEC’s first visit to Toronto. E20X is a forum in which a limited number of carefully selected startups pitch their solutions to a panel, and audience, of experienced hoteliers and investors from around the world in hopes of gaining not only great exposure but some advantageous prizes as well.
Vacations to crowded beach resorts many times result in guests having to wake up at the crack of dawn to march down to the beach to throw a towel over a few chairs in hopes of reserving them. Often, this ends up in arguments and ruined vacations. iPalapa provides resort guests with a simple to use app that enables them to reserve specific spots on the beach or poolside a day ahead removing all the stress from vacationing. Guests can even review the application before arrival, reserve locations and receive an email confirmation.
In addition, the iPoolside platform provides a dashboard to the hotel staff that shows what locations have been reserved and by whom, enabling them to provide a much higher level of service to their guests. iPoolside provides hotels with complete control over the beach and pool map. Hotel managers can set and change pricing, enable half day and full day reservations, exclude certain cabanas or areas from guest access, and allow priority access based on guest status. Full metrics and data analytics are available in real time to hotel management. Hotels will know the exact return on investment of each cabana and add-on offering. Hotels are now able to offer repeat guests the exact locations based on prior preferences along with more targeted offerings by reviewing detailed notes from previous stays.
Julian Tucker, Director of Resort Operations at the Hyatt Regency Aruba Resort, Spa & Casino, who has been using iPoolside for about three years now states, “iPalapa for our resort has revolutionized our most important touchpoint for our customers, not only has it provided us the opportunity to give options to our customers, but it has also allowed us to be on the cutting edge of this technology and really change the way we look at shade on our property. For today’s generation, it has given a quick and efficient way to provide great service to our guests using this tool as the backdrop.”
HITEC E20X is the perfect forum for iPalapa’s coming out party. Shawn Tarter, President of iPalapa Corporation reveals, “We’ve been keeping iPalapa under the radar for a while now, implementing our solution at a few resorts, kicking the tires and tweaking it. With the participation of our valued customers we are now more confident than ever that we can disrupt the normal course of shade management and bring forth a much higher level of guest service at the place that guests might expect it most, while on vacation. I can’t think of a better place to share our application than HITEC E20X and thank them for including us in the competition.”


Hotel Online
Aruba Hyatt’s New App Helps Guests Stay Cool on the Beach
NOVEMBER 20, 2015
PALM BEACH, ARUBA—Picture it: You’re on vacation in sunny Aruba, and plans for the day include laying in a cool spot under one of the resort’s palapas, the open-sided dwellings with thatched roofs seen on many beaches in the Caribbean and Mexico. Oh, but wait, now you have to stand in line for 30 minutes in the sweltering sun just to reserve one. For hotel guests, this is not an ideal way to spend a vacation but there is a solution.
At the Hyatt Regency Aruba Resort, Spa & Casino, the recently launched iPalapa app was born out of a huge need to provide more options to guests who wish to reserve one of the property’s palapas. Currently, there are 108 palapas at the resort, which sits on 12 acres of beachfront on Aruba’s Palm Beach.
“As with most islands, shade is a coveted space,” said Julian Tucker, rooms director, Hyatt Regency Aruba Resort, Spa & Casino. “We were looking for a way to provide a different experience for our guests other than the typical 6 a.m. lineup seen at many beachfront resorts, all with the goal of getting that prime location.”
Toward this effort, the Hyatt Regency Aruba’s team worked closely with iPalapa Corporation CEO Shawn Tarter, who went to Aruba numerous times to witness the app in action and made changes to the service as needed. The result is a customized online tool designed to make reserving a palapa a more fluid transaction for guests without the hassle of a long wait or missed opportunity.
Here’s how it works: “Each day at 4 p.m., guests can log on to hyattbeachservices.com from their mobile device or tablet and book a shade option for the following day. The iPalapa system is completely outfitted with a map of our beach and details each palapa’s location. Guests can select an available shade option, get a confirmed notification and acknowledge that they will have to check in by 10 a.m. the following day via the app,” explained Tucker.
Securing a palapa via a mobile device is just one option. Guests can also email the recreation managers to reserve one for a fee, which can be done up to a year in advance, according to the company. For guests choosing to go unplugged while on vacation, they can sign up in person with a staff member at 7:30 a.m. at the towel stand.
Providing a beach service with a technology feature to enhance the guest experience was a no-brainer for the resort. “In an age where many travelers are looking to their technology for a seamless travel experience, we wanted to capitalize on this growing trend by offering something unique and easy to utilize,” Tucker said.
In terms of shade and accessibility, the team at Hyatt Regency Aruba is confident this app will be a game-changer. Since its inception, the hotel has had more than 500 guests log in to use the mobile app. “While still new, we believe this new app allows us to lead the industry with new technology and gives us a step up on our competition,” he said.
—Corris Little


Hotel Business
Hyatt Aruba Resort Launches IPalapa
JUL 20, 2016
Hyatt Aruba Resort Launches IPalapa - Luxury Resorts Aruba
Hyatt Regency Aruba is pleased to announce the launch of iPalapa, a new online tool designed to completely automate each guest’s experience when selecting shade at the beach or the pool. The new program allows visitors to view, select, and check-in to their Palapa with ease from their mobile device.
Guests can access this tool by signing on to the system at HyattBeachServices.com and registering online. Each day at 4 p.m., the online system goes live for users to reserve Palapas and umbrellas for the following day. Users can view exactly what is available and where it is located through a virtual map of the beach and pool, then book a shade option right at their fingertips. The new online platform empowers guests to seamlessly request shade services remotely through iPalapa, whether on or off-premises.


Aruba
Press
iPalpala expands features, geographic coverage, and management team
PRESS RELEASE
For Immediate Release
July 24, 2018
New York, N.Y.--(BUSINESS WIRE)--iPalapa Corp., the industry's leading centralized inventory management software for hotels and resorts, announced the expansion of their software suite, client list, and management team.
iPalapa Corporation, a hospitality software company founded in 2013, provides innovative technology to increase sales, manage operations, and enhance guest experience. iPalapa’s software suite provides resort staff and guests with a real-time, graphic interface to view, reserve and manage rentable structures, experiences, and activities. Expanded software modules now include iPoolside, iDockside, iDayPass, plus Food & Beverage.
iPalapa is also pleased to announce the appointment of Rich Baumer as CEO. Rich is a digital media pioneer and serial entrepreneur with a thirty-year track record of leading media, marketing, and emerging technology companies, including Venture Direct, Worldwide, and Baumer Ventures, Inc. Rich will work with the iPalapa management, product, sales, and support teams, to further expand iPalapa’s application suite and its adoption by Fortune 500 hotel brands.
“Inventory Management is an essential ingredient to every hotels’ bottom line as well as to enhancing guest experience,” said iPalapa founder Shawn Tarter. “We are excited to have another talented, experienced executive join our team to address this growing opportunity. Rich is an accomplished business innovator, business developer, and senior-level sales and marketing executive, whose vision will help us develop a goal driven, dynamic team, focused on exceeding expectations”.
iPalapa’s centralized inventory management application has proven to provide increased revenue, improved guest experience, operation control and efficiency, robust data collection and analytics, improved cash flow, plus yield pricing. With integration into hotel & financial systems, hotels can now offer all guest services, activities, and products, from the time of room booking through the guest stay. iPalapa’s Hosted Reservation Solution platform is globally approved and supporting major hotel brands, such as Marriott, Hilton, and Hyatt. Current iPalapa resort installations can be found in Hawaii, Arizona, Florida, Texas, and throughout CALA.
Oliver Reschreiter, Director of Operations for JW Marriott Desert Ridge Resort & Spa, has used this software extensively at their property and states “The iPalapa reservation system has been an excellent addition to the pool operation at the JW Marriott Phoenix. The consistency that the site provides allows us to ensure that our guests have an exceptional time and that our associates are always on the same page.”
About iPalapa Corporation
iPalapa Corporation, founded in 2013, is a hospitality software company specializing in capturing additional streams of revenue through increased guest services. iPalapa’s flagship products, iPoolside and iDayPass, enable hotels to capture additional revenue during the booking process for guests and non-guests by creating marketing/promotional packages and strategically delivering services to guests throughout their stay. Online demonstrations of these powerful software tools can be scheduled by contacting iPalapa Corp. at www.iPalapa.com
Contacts:
Shawn Tarter
516-524-6378
Shawn.Tarter@ipalapa.com
Rich Baumer
917-733-3900
Rich.Baumer@ipalapa.com
E20X at HITEC - Toronto Selects iPalapa To Pitch Their Flagship Solution, iPoolside
June 19, 2017



iPalapa’s iPoolside is a mobile, interactive service platform that enables resorts and guests to reserve and manage cabanas, umbrellas, pool chairs, and more, cutting out the often stressful wait times spoiling vacations
Toronto, Canada – HFTP’s HITEC, the world’s largest hospitality technology conference, has selected iPalapa to participate in this year’s Entrepreneur 20X competition. This will be HITEC’s first visit to Toronto. E20X is a forum in which a limited number of carefully selected startups pitch their solutions to a panel, and audience, of experienced hoteliers and investors from around the world in hopes of gaining not only great exposure but some advantageous prizes as well.
Vacations to crowded beach resorts many times result in guests having to wake up at the crack of dawn to march down to the beach to throw a towel over a few chairs in hopes of reserving them. Often, this ends up in arguments and ruined vacations. iPalapa provides resort guests with a simple to use app that enables them to reserve specific spots on the beach or poolside a day ahead removing all the stress from vacationing. Guests can even review the application before arrival, reserve locations and receive an email confirmation.
In addition, the iPoolside platform provides a dashboard to the hotel staff that shows what locations have been reserved and by whom, enabling them to provide a much higher level of service to their guests. iPoolside provides hotels with complete control over the beach and pool map. Hotel managers can set and change pricing, enable half day and full day reservations, exclude certain cabanas or areas from guest access, and allow priority access based on guest status. Full metrics and data analytics are available in real time to hotel management. Hotels will know the exact return on investment of each cabana and add-on offering. Hotels are now able to offer repeat guests the exact locations based on prior preferences along with more targeted offerings by reviewing detailed notes from previous stays.
Julian Tucker, Director of Resort Operations at the Hyatt Regency Aruba Resort, Spa & Casino, who has been using iPoolside for about three years now states, “iPalapa for our resort has revolutionized our most important touchpoint for our customers, not only has it provided us the opportunity to give options to our customers, but it has also allowed us to be on the cutting edge of this technology and really change the way we look at shade on our property. For today’s generation, it has given a quick and efficient way to provide great service to our guests using this tool as the backdrop.”
HITEC E20X is the perfect forum for iPalapa’s coming out party. Shawn Tarter, President of iPalapa Corporation reveals, “We’ve been keeping iPalapa under the radar for a while now, implementing our solution at a few resorts, kicking the tires and tweaking it. With the participation of our valued customers we are now more confident than ever that we can disrupt the normal course of shade management and bring forth a much higher level of guest service at the place that guests might expect it most, while on vacation. I can’t think of a better place to share our application than HITEC E20X and thank them for including us in the competition.”
Aruba Hyatt’s New App Helps Guests Stay Cool on the Beach
NOVEMBER 20, 2015
PALM BEACH, ARUBA—Picture it: You’re on vacation in sunny Aruba, and plans for the day include laying in a cool spot under one of the resort’s palapas, the open-sided dwellings with thatched roofs seen on many beaches in the Caribbean and Mexico. Oh, but wait, now you have to stand in line for 30 minutes in the sweltering sun just to reserve one. For hotel guests, this is not an ideal way to spend a vacation but there is a solution.
At the Hyatt Regency Aruba Resort, Spa & Casino, the recently launched iPalapa app was born out of a huge need to provide more options to guests who wish to reserve one of the property’s palapas. Currently, there are 108 palapas at the resort, which sits on 12 acres of beachfront on Aruba’s Palm Beach.
“As with most islands, shade is a coveted space,” said Julian Tucker, rooms director, Hyatt Regency Aruba Resort, Spa & Casino. “We were looking for a way to provide a different experience for our guests other than the typical 6 a.m. lineup seen at many beachfront resorts, all with the goal of getting that prime location.”
Toward this effort, the Hyatt Regency Aruba’s team worked closely with iPalapa Corporation CEO Shawn Tarter, who went to Aruba numerous times to witness the app in action and made changes to the service as needed. The result is a customized online tool designed to make reserving a palapa a more fluid transaction for guests without the hassle of a long wait or missed opportunity.
Here’s how it works: “Each day at 4 p.m., guests can log on to hyattbeachservices.com from their mobile device or tablet and book a shade option for the following day. The iPalapa system is completely outfitted with a map of our beach and details each palapa’s location. Guests can select an available shade option, get a confirmed notification and acknowledge that they will have to check in by 10 a.m. the following day via the app,” explained Tucker.
Securing a palapa via a mobile device is just one option. Guests can also email the recreation managers to reserve one for a fee, which can be done up to a year in advance, according to the company. For guests choosing to go unplugged while on vacation, they can sign up in person with a staff member at 7:30 a.m. at the towel stand.
Providing a beach service with a technology feature to enhance the guest experience was a no-brainer for the resort. “In an age where many travelers are looking to their technology for a seamless travel experience, we wanted to capitalize on this growing trend by offering something unique and easy to utilize,” Tucker said.
In terms of shade and accessibility, the team at Hyatt Regency Aruba is confident this app will be a game-changer. Since its inception, the hotel has had more than 500 guests log in to use the mobile app. “While still new, we believe this new app allows us to lead the industry with new technology and gives us a step up on our competition,” he said.
—Corris Little
Hyatt Aruba Resort Launches IPalapa
JUL 20, 2016
Hyatt Aruba Resort Launches IPalapa - Luxury Resorts Aruba
Hyatt Regency Aruba is pleased to announce the launch of iPalapa, a new online tool designed to completely automate each guest’s experience when selecting shade at the beach or the pool. The new program allows visitors to view, select, and check-in to their Palapa with ease from their mobile device.
Guests can access this tool by signing on to the system at HyattBeachServices.com and registering online. Each day at 4 p.m., the online system goes live for users to reserve Palapas and umbrellas for the following day. Users can view exactly what is available and where it is located through a virtual map of the beach and pool, then book a shade option right at their fingertips. The new online platform empowers guests to seamlessly request shade services remotely through iPalapa, whether on or off-premises.