Maximize the Impact of RealTime Reservation
Marketing Best Practices for Your Hotel
RealTime Reservation seamlessly integrates with your hotel’s brand, offering guests a frictionless booking experience. By fully implementing the following best practices, you can increase guest engagement, drive ancillary revenue, and create a more memorable stay—all while maintaining your brand’s integrity.
Pre-Arrival Emails
Why It Matters: Pre-arrival emails are a crucial touchpoint with your guests, providing the perfect opportunity to showcase your offerings.
Action Steps
- Add your RealTime link to the top half of your pre-arrival email to ensure visibility.
- Use engaging language like “Enhance Your Stay” or “Plan Your Perfect Getaway” or “Book Now” to draw attention.
- Ensure emails are sent at least 7 days prior to arrival or before the booking window closes for your offerings.
Booking Confirmation Emails
Why It Matters: Guests are most excited after booking their stay. Build on this excitement by inviting them to explore your amenities.
Action Steps
- Add your RealTime link to booking confirmation emails with a call to action like “Start Planning Your Stay” or “Explore Exclusive Experiences.”
- Position the link prominently to encourage immediate engagement.
Your Corporate Website
Why It Matters: Your website is your digital front door. Guests often research and plan their trip on your site, making it essential to integrate RealTime links seamlessly.
Action Steps
- Include RealTime links on your homepage and relevant pages such as “Amenities,” “Activities,” or “Enhance Your Stay.”
- Use attention-grabbing buttons or banners that match your brand’s aesthetic.
Check-In Process
Why It Matters: The check-in experience is a pivotal moment to educate guests on your offerings.
Action Steps
- Train your front desk, concierge, and guest services teams to explain how guests can access RealTime amenities and services.
- Periodically refresh training to ensure staff stays informed, especially with new hires.
- Use physical collateral like room keys with QR codes, business cards with QR codes or flyers to guide guests to your RealTime platform.
Property Signage
Why It Matters: On-property visibility encourages guests to explore your offerings during their stay.
Action Steps
- Place QR code signage in high-traffic areas such as:
- Front desk and concierge desks
- Elevators
- Digital signage
- Pool areas and cabanas
- Fitness centers
- Ensure the design aligns with your brand guidelines for a polished, seamless look.
In-Room Promotion
Why It Matters: Guests spend significant time in their rooms, making this an ideal place to showcase amenities and experiences.
Action Steps
- Add QR codes to desk stands, in-room compendiums, or welcome screens on smart TVs.
- Highlight popular offerings such as spa appointments, cabana reservations, or in-room dining enhancements.
Social Media
Why It Matters: Social media is a powerful tool to attract not only current guests but also outside visitors for public offerings like day passes or events.
Action Steps
- Share visuals of guests enjoying your amenities with a call-to-action like “Book Now” via your RealTime platform.
- Promote seasonal offerings (e.g., Valentine’s Day packages, summer cabanas) to drive engagement.
Utilize Your RTR Platform as an Information Hub
Why It Matters: A well-populated RealTime platform not only drives bookings but also serves as a go-to resource for your guests.
Action Steps
- Include useful content like dining menus, spa service details, and local area guides.
- Highlight limited-time promotions and seasonal experiences to create urgency.
Email Signatures
Why It Matters: Every email sent by your team is an opportunity to promote your offerings.
Action Steps
- Add the RealTime link to staff email signatures with a call-to-action like:
- Use bold text or hyperlink formatting to draw attention.
Why Full Implementation is Critical
By fully integrating RealTime Reservation into your communication channels and guest touchpoints, you ensure:
Increased revenue
By capturing more bookings for amenities and services.
Enhanced guest experience
Seamless access to offerings ensures guests feel cared for and informed.
Operational efficiency
Reduces staff workload by providing self-service options for guests.
Let’s work together to make the most of your RealTime Reservation platform. For more information or assistance implementing these best practices, contact your RealTime Client Success Advocate.